Prince of air?

Welsh air up for sale on the web. "The idea is backed by Prime Cymru, a business agency for over-50s whose president is the Prince of Wales."

I find it hard to believe this isn't a joke… but if you'd like to learn more, here's the official website: Wales in a Bottle

…Nope, wait… 2008 UPDATE! The site no longer exists. My goodness, I'm surprised that business didn't work out…